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BCBGMAXAZRIA, founded in Los Angeles in 1989, is the epitome of elevated attire for today's dynamic woman. With a blend of romantic heritage and modern flair, BCBGMAXAZRIA empowers and celebrates women through elegant collections. The brand takes inspiration from the popular French expression "Bon Chic, Bon Genre," embodying the belief that a good attitude is the foundation of good style. Offering refined fashion for special events and occasions, BCBGMAXAZRIA captures the essence of sophistication, allowing women to embrace their uniqueness with style.